Mercury Records
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- d/ Clean Water and Sanitation
- d/ Climate Action
- d/ Decent Work and Economic Growth
- d/ Gender Equality
- d/ Good Health and Well-being
- d/ Industry, Innovation and Infrastructure
- d/ Life Below Water
- d/ Life on Land
- d/ No Poverty
- d/ Partnerships to achieve the Goal
- d/ Peace, Justice and Strong Institutions
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- d/ Reduced Inequality
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- d/ Zero Hunger
Mercury Records
Mercury Records is an American record label owned by Universal Music Group. It had significant success as an independent operation in the 1940s and 1950s. Smash Records and Fontana Records were sub labels of Mercury.[1] Mercury Records released rock, funk, R&B, doo wop, soul music, blues, pop, rock and roll, and jazz records. In the United States, it is operated through Republic Records; in the United Kingdom and Japan (as Mercury Tokyo in the latter country), it is distributed by EMI Records.
Since the separation of Island Records, Motown, Mercury Records, and Def Jam Recordings combining the Island Def Jam Music Group, Mercury Records has been placed under Island Records, although its back catalogue is still owned by the Island Def Jam Music Group (now Island Records).
Mercury Records was started in Chicago in 1945 and over several decades, saw great success. The success of Mercury has been attributed to the use of alternative marketing techniques to promote records. The conventional method of record promotion used by major labels such as RCA Victor, Decca Records, and Capitol Records was dependent on radio airplay, but Mercury Records co-founder Irving Green decided to promote new records using jukeboxes instead. By lowering promotion costs, Mercury was able to compete with the more established record labels, and thus became an established record label itself.[2]